ILOT LEGAL
Ilot handles legal, visa, corporate structuring, tax, and property advisory for foreign investors in Indonesia, an industry where the competition is a WhatsApp number and a promise. The category runs on opacity: no timelines, no pricing, no proof. We built the opposite. A digital headquarters where every service is a card with a stated timeline, and every card opens a pre-filled thread with a specialist. The brief was to make a law firm behave like a product.
FRICTIONFLOW
BUREAUCRATIC DRAG · REPLACED BY A CLEAR PATH
THE NUMBERS
HOW WE WORKED
- 01
Positioning & Audit
Find the wedge in a category built on vagueness. The answer was transparency: publish the timeline, publish the path, and let the competition keep hiding.
- 02
Identity & Design System
A restrained, institutional language: quiet typography, generous space, and the composure a client wants from the firm holding their residency.
- 03
Build & Optimize
Hand-built front end with a service taxonomy that scales across seven pillars, tuned to Core Web Vitals and fast on a phone in a visa queue.
- 04
Convert & Compound
One-Touch WhatsApp deep links wired to every service, plus a guides engine that captures the search before the client knows who to ask.
WHAT WE BUILT
- D.01
Institutional Brand System
An identity for a firm that sells certainty: typographic discipline, a controlled palette, and motion with restraint. Premium without theatre.
- D.02
Service Taxonomy & Digital HQ
Seven pillars, dozens of services, one navigable structure. Every service carries a category, a plain-language scope, and an honest timeline.
- D.03
One-Touch Conversion Layer
Pre-filled WhatsApp deep links generated per service. The enquiry arrives already knowing what the client wants. Zero forms, zero drop-off.
- D.04
Authority & SEO Engine
Editorial guides, structured data, and semantic markup that answer the questions investors search before they ever search for a firm.
FRICTION TO FLOW,
BUILT FOR CONFIDENCE
Tell us where the business slows down, what the current tools cannot do, or what needs to be built from the ground up.