P—02 / CASE STUDYPRODUCT UX · MARKETPLACE UI · TECHNICAL SEO — 2025
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A / THE BRIEFBUYAMIA

Buyamia is a wholesale marketplace with a conscience: Indonesian makers, curated goods, and a sourcing arm that lets suppliers bid for your business. The problem was never ambition — it was surface area. Storefront, SuprSource, FF&E, government and corporate sourcing, an impact network, a white-label SaaS. Six businesses wearing one homepage. We rebuilt the platform to make the sprawl navigable: one spine, clear lanes, and a path from first scroll to first purchase order.

B / THE SOURCE

MAKERSMARKETS

ARTISAN SUPPLY · STRUCTURED INTO TRADE

C / THE CLIENTBUYAMIA, AT SCALE

THE NUMBERS

6SOURCING LANES
500+VERIFIED MAKERS
3IMPACT PARTNERS
24HBUYER SUPPORT
CURATED SUPPLYENGINEERED TO TRADEBUYAMIAPRODUCT UXMARKETPLACE UITECHNICAL SEO
D / METHODMAP → BUILD → CONVERT

HOW WE WORKED

  1. 01

    Taxonomy & Audit

    Untangle six business lines into one navigable system. Categories, sourcing lanes, and buyer intent mapped before a single pixel moved.

  2. 02

    Marketplace System

    A component language built for volume: product cards, maker profiles, bid flows, and filters that hold under thousands of SKUs.

  3. 03

    Build & Optimize

    Catalogue-scale front end tuned to strict budgets — lazy media, composited motion, and search that returns before the buyer looks away.

  4. 04

    Convert & Compound

    Procurement journeys wired end to end: inquiry, sample request, bid, order. Then structured data and measurement so the catalogue earns its own traffic.

E / SCOPE04 DELIVERABLES

WHAT WE BUILT

  • D.01

    Marketplace UX Architecture

    Information architecture for a catalogue that keeps growing: category logic, faceted search, and a taxonomy that survives the next thousand products.

  • D.02

    Maker-Led Interface System

    A UI language that puts the artisan on the shelf — maker profiles, provenance, and impact surfaced as proof, not decoration.

  • D.03

    SuprSource Bid Flow

    The reverse-auction engine given a real interface: post an inquiry, receive competing supplier bids, compare and award without leaving the platform.

  • D.04

    Commerce SEO Foundation

    Product and collection schema, semantic markup, and Core Web Vitals tuning — so buyers searching for the product find the maker, not a middleman.

G / TRANSMISSION

CURATED SUPPLY,
ENGINEERED TO TRADE

Tell us where the business slows down, what the current tools cannot do, or what needs to be built from the ground up.

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